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Total Cost of Ownership

For the last 30 years or so in the semiconductor industry we have sold a concept that might just have been wrong! This is a mindset shift that we can make now and that could easily have been of great positive impact had we recognized it much earlier. And this shift in thinking that I […]

Show You Care

Nobody cares how much you know, until they know how much you care. – Theodore Roosevelt As sales people our past success over several decades has been driven by data – data in the form of what we KNEW. Our success in “selling” was once based on the information that we had in our heads, the […]

The Journey Into Relevance

In the beginning there were people who made stuff and people who needed stuff. Then there were the peddlers of stuff who helped the makers and the buyers find each other.   The peddlers of stuff were very successful for hundreds of years, because both the makers and the buyers needed them.  Stuff was bought and […]