LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE
Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry
LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE
Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry
The Blog
Irregular and Irreverent Thoughts from a Sales Fanatic
Here We Go Again…Again!
As we enter into this time of hope where the “vaccines” of the world will set us free from COVID, I am hearing the same old refrain kick in again. It sounds something like this… “just as soon as we can all get our vaccines we can get back to calling on customers face...
2021 Is Here… Let’s Roll!
2021 is here. Not a surprise I know. What I do also know is that today and its challenges look just like where we left off a few days ago. AND, that is the way it will be. Surprises will continue, challenges will rear their ugly head, just like ALWAYS! AND we will...
We ONLY Have NOW!
As we approach the end of the calendar year, there is an abundance of folks loudly proclaiming good riddance to the current year with the hope that the next year will bring relief from the challenges of today. I understand the emotion behind both aspects. This has...
The Book
Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.
All the profits from the book will be donated to charity water.org
About Me
With over four decades in the electronics industry, Mitch Little has led global engineering, marketing and sales teams both small and large, startup and mature. He has been a part of Microchip Technology since 1989 and now leads the worldwide sales and applications team of the $10+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.