LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

Deal or NO Deal!

Deal or NO Deal!

Really. Is that the best question we can ask? Sure seems like it. I chat with other sales leaders and gurus in our occupation and I hear a term that makes me shudder… Deal Review. Now, I have been around this world for nearly 7 decades, and this term is not new to me....

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We Must EARN the Right to WIN!

We Must EARN the Right to WIN!

And let's start right off with that does NOT mean we can BUY our way into a winning position. The lowest price equates to LOWEST value in most cases. I sadly see it every day. Our products and services are all world-class. Our deliveries are competitive. Our prices...

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The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over four decades in the electronics industry, Mitch Little has led global engineering, marketing and sales teams both small and large, startup and mature. He has been a part of Microchip Technology since 1989 and now leads the worldwide sales and applications team of the $10+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.