LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

LEADING & COACHING SALES PROFESSIONALS TO SUCCESS AND RELEVANCE

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

That was Then… This is Now

That was Then… This is Now

In the beginning…--------------------I want to dig into our book Shiftability and extract some key points for your consideration over the next few weeks. Let’s start at the beginning of this whole journey for many of us…. The story below is a direct extract from the...

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BE-DO-HAVE

BE-DO-HAVE

BE-DO-HAVE Are you playing to win, or are you playing to not lose? Are you playing along, or are you looking to disrupt? Are you playing it safe, or are you pushing boundaries? Today we see more people being careful to not rock the boat than ever. Let’s not push the...

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BE the LIGHT!

BE the LIGHT!

BE the LIGHT! As the world around us continues its struggle with a seemingly endless series of things that are “just crazy”, the daily piling on of new demanding challenges can be truly overwhelming. I get it. I feel it! I know you do too! There are moments I find...

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The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over four decades in the electronics industry, Mitch Little has led global engineering, marketing and sales teams both small and large, startup and mature. He has been a part of Microchip Technology since 1989 and now leads the worldwide sales and applications team of the $10+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.