Leading & Coaching Sales Professionals to Success and Relevance

Mitch Little is driven to create value. He started in the days when salespeople were the kings and queens of data, and every customer was glad to see them. Today, he leads the Microchip worldwide sales and application team, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.

The Blog

Irregular and Irreverent Thoughts from a Sales Fanatic

If I Only Had A Heart!

In the movie, The Wizard of OZ (and I know that I can not assume you all have seen it, but I did grow up with it and the scary flying monkeys) there is a very special Tin Man. In the journey to Oz, the Tin Man is in search of a heart that had been taken from him by...

The ART of the 2-Way Conversation

For most of our B2B sales lives, we have been thrown new products with a list of features and benefits over the wall and the client engagement teams have had to translate all of that “stuff” into conversations that matter to our clients. Not always an easy matter when...

Vision Driven Execution – The Whole Story

“I am a human being, not a human doing.” – attributed to many in the universe. Not a short blog this week! There are many brilliant minds in our world addressing all of the myriads of things that that we need to DO to make a shift in our world to accommodate the...

Your Attitude is EVERYTHING!

Digging into the science behind optimism this week led me to share a few things about it.  There are a ton of really great quotes covering the subject.  Here are just a few of those thoughts. “There is very little difference in people.  But a little difference makes a...

Victim or Owner… Your Choice!

Victim or Owner…. Your Choice! As we all watch the daily onslaught of “news” these days I can’t help but think back to the fundamentals of all the great coaches that I have had over the many years, and still do today.  With every event, every action, every challenge...

The Book

Some books are based on academic research or extensive data collection and analysis or psychology and theory. This is a book grounded in the real-life experience of working in the trenches of business-to-business complex sales. We will be sharing with you what we have lived and learned ourselves.

All the profits from the book will be donated to charity water.org

About Me

With over four decades in the electronics industry, Mitch Little has led global engineering, marketing and sales teams both small and large, startup and mature. He has been a part of Microchip Technology since 1989 and now leads the worldwide sales and applications team of the $10+ Billion market cap company, the only non-commissioned sales team in the industry. As of December of 2019, Microchip posted its 117th consecutive quarter of profitability, a record unmatched by any other company in the industry.